10 Reasons why most salespeople are not successful at prospecting

Equipment Leasing

1. Using the same prospecting process for all your prospects.
2. Having too many prospects in your pipeline. Ultimately, it’s the quality of your prospects that are going to deliver you your quota.
3. Not having the time to follow up and follow through.
4. Not segmenting your prospects based on who they are and their needs.
5. Relying on email as your primary tool to prospect. Email is efficient, but it’s also seductive in having you think you’re reaching your prospect.
6. Thinking social media is your answer
7. Not allocating the proper commitment of your time. Thinking about prospecting is not prospecting! Prospecting happens when you engage!
8. Failing to realize your prospects don’t care about you. Quit sending messages that wax eloquently about who you are and how great your company is.
9. Not making your messages about what the prospects need.
10. Failing to realize the telephone is still a great prospecting tool.