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What do they want and how do we connect?

The business world is racing to connect with the millennial generation. Always trying to find out what makes them tick and what they want. My 30 year old son tells me “It’s not difficult, and really kind of simple.”

Millennial buyers want: Convenience, transparency, technology, a positive experience and simplicity.

He’s right, these items come up in any research you read, but really don’t we all want the same thing?

We should give credit to Millennia’s in their 20s and 30s for being “the first generation to articulate what we all want.”

Time is my most important personal asset, and I’d say that’s true for everyone. To connect with customers Millennia’s and everyone else, value and respect their time and give them convenience, transparency, technology, a positive experience and simplicity.

It’s what they want.

Great customer relations come down to being an expert listener. Listening is the gateway to those five things. In reality, every customer is different. Listening lets you understand what each one wants.